The Novage+ Proceuticals line has grown by two products — a retinol serum-in-cream and a PHA gel cleanser. Together they cover two core skincare steps: one cleanses and renews the skin, the other targets lines, tone and firmness.
A few words about Oriflame
Oriflame is a Swedish beauty company founded in Stockholm in 1967. Its approach blends scientific research with nature-inspired ingredients, and its own Skin Research Institute develops formulas alongside specialists. Today the brand is present in dozens of countries, and Novage+ is one of its flagship anti-ageing lines.
What Novage+ Proceuticals is
Proceuticals is the premium side of Novage+, inspired by professional skincare treatments. The idea is simple: actives at working concentrations, in textures that stay comfortable enough for everyday use at home.
The retinol serum-in-cream

Supercharged Serum in Cream is built around micro-encapsulated retinol, joined by carnosine dipeptide, niacinamide and hyaluronic acid. The microcapsules release retinol gradually, so it acts more gently, while the black glass shields it from light. The texture is a serum-cream hybrid: the strength of an active with the comfort of a moisturiser. With regular use, skin looks smoother and more even, and pores appear less visible.
The PHA gel cleanser

Gentle Exfoliating PHA Gel Cleanser cleanses while gently renewing the skin with PHA acids — lactobionic acid and gluconolactone. Bisabolol soothes, so it doesn't strip the skin and suits even sensitive types. PHAs are milder than traditional acids, working mainly on the surface of the outer skin layer.
Why the duo works
The cleanser and serum follow on from each other naturally. Once the skin is free of build-up and dead cells, retinol spreads more evenly and behaves more predictably. The PHA cleanse prepares the base, and the retinol serum-in-cream does the renewing — together a coherent routine rather than two unrelated steps.
How to use them
The PHA gel works for daily cleansing, morning and evening. Apply the retinol serum-in-cream in the evening: start 2–3 times a week and build up gradually so the skin adjusts. Because retinol increases sun sensitivity, SPF in the morning matters.
