Beauty and art have stepped onto the same stage. Oriflame has announced a partnership with Cirque du Soleil, becoming the Official Fragrance Partner of the world-famous troupe's touring shows in Europe and Mexico. At the heart of the collaboration is the iconic Possess and its most intense facet, Possess Intense.
When beauty meets creativity
The partnership was announced on 11 June 2026 in Stockholm. Two global brands, each with its own language of art, are united by one idea — talent knows no borders. Cirque du Soleil brings together artists from around the world to create performances that push the limits of the possible; Oriflame supports a global community of beauty entrepreneurs, unlocking opportunity regardless of background or country. Together they reimagine fragrance not merely as perfume, but as part of a broader, multisensory creative experience shaped by imagination and artistry.
The fragrances at the heart of the collaboration — Possess Intense
The face of the partnership is Possess Intense, and alongside it — Possess Intense for Men. Both fragrances launch in autumn 2026 and will soon be available.
Possess Intense is a more intense, sensual facet of the legendary Possess, with an ambery-floral character. It opens with a salty accord, bergamot and pink pepper; at its heart — everlasting flower, jasmine sambac and melon; the base is held by vanilla, patchouli, sandalwood and Ambrox®. A magnetic trail about presence and inner power.
Possess Intense for Men is a deep woody-spicy scent: cardamom, elemi and a fig accord at the top, wild longoza, amyris and clary sage at the heart, cedar, sandalwood and cashmeran in the base. Warm, confident and magnetic.
What the brands say
“This partnership is a powerful expression of beauty meeting creativity. Cirque du Soleil inspires through extraordinary performance, while Oriflame empowers people to express themselves through beauty and entrepreneurship. Together, we can elevate fragrance into an experience that is more emotional, immersive and meaningful.”
— Anna Malmhake, CEO & President, Oriflame
“Fragrance has always had the power to evoke emotion and transport people into different worlds. This vision comes to life this autumn with the launch of Possess Intense — a scent that captures confidence, transformation and self-expression.”
— Elena Degtyareva, Chief Marketing Officer, Oriflame
“At Cirque du Soleil, we celebrate the extraordinary potential of the human spirit through creativity and excellence. In Oriflame, we have found a partner that shares our belief in inspiring confidence, self-expression and personal achievement.”
— Tina Walsberger, Chief Marketing Officer, Cirque du Soleil
About Cirque du Soleil
Cirque du Soleil is a global leader in live entertainment. Founded in 1984, the Canadian company has, over four decades, drawn more than 430 million spectators across 6 continents and 86 countries. Today it employs over 3,000 people, including around 1,000 artists of more than 75 nationalities.
Why it matters
For Oriflame this is the first global collaboration of this scale in over a decade — a signal of its ambition to speak to audiences through culture and creativity. Details of the launches and special activations will be revealed in the coming months.
The fragrances from the collaboration can already be found on the Possess brand page. And to order with member discounts and enjoy the benefits, simply join Oriflame Ireland for free.
Frequently asked questions about the Oriflame and Cirque du Soleil partnership
What is the Oriflame and Cirque du Soleil partnership?
Oriflame has become the Official Fragrance Partner of Cirque du Soleil touring shows in Europe and Mexico. The partnership was announced on 11 June 2026 and is tied to the launch of the Possess Intense fragrance.
Which fragrances are featured in the collaboration?
Possess Intense (women’s eau de parfum) and Possess Intense for Men. Both are available on the Possess brand page.
When does Possess Intense launch?
In autumn 2026. Follow updates on the Possess brand page — the status will change there as soon as the fragrance is in stock.