Some cosmetics go out of style within a season; others become classics. The ONE 5-in-1 Wonder Lash is firmly the latter. For years it has topped Oriflame's sales charts and long ago became a legend — known, bought and recommended by millions of women worldwide. Here's when it launched, how it evolved and why it's still a favourite.
When the legendary 5-in-1 mascara launched
Wonder Lash debuted back in the late 2000s and quickly became an Oriflame bestseller. As the company grew its The ONE makeup line, the mascara became its face — the very product many people first discover the brand through. Over more than fifteen years on the market it went from a newcomer to a genuine makeup icon.
Its popularity is hard to overstate: according to Oriflame, this mascara is bought somewhere in the world every few seconds. Few beauty products can claim such loyalty from shoppers over so many years.
How the mascara evolved over the years
Wonder Lash has never stood still. A whole family grew around the core "5-in-1" idea: the XXL version for maximum volume, Ultra with an even deeper black, and Waterproof — a formula that shrugs off rain, tears and heat.
The colour and shape of the tube, the artwork and limited editions all changed — Oriflame regularly refreshed the look. But the essentials stayed the same: the signature Wonder Brush and the 5-in-1 formula.
The design changed — the quality didn't
This is perhaps the key thing to know about Wonder Lash. Despite every packaging update and new version, the essence hasn't changed: it's the same mascara millions of women fell in love with. The wrapper is refreshed; the result stays. That's why shoppers who discovered it years ago keep coming back.
What the "5-in-1" formula means
The name reflects five benefits the mascara delivers in one stroke:
| Benefit | What it does |
|---|---|
| Volume | Full, dense lashes in a single coat |
| Length | Visually lengthens every lash |
| Curl | Lifts and curls lashes upward |
| Separation | Coats lashes individually, no clumps |
| Care | The formula looks after lashes as you wear it |
The secret is the signature Wonder Brush: the short bristles lift and curl lashes at the root, while the long ones lengthen and separate along the full length. The formula wears for hours without flaking or smudging, and the intense black makes the eyes pop. The product is clinically tested.
What The ONE 5-in-1 Wonder Lash looks like now
Today it's an 8 ml lash mascara in a clean black tube with the same legendary Wonder Brush. Intense black shade, long-wear formula, 5-in-1 effect — everything it's loved for is here. Approximate price — 179 R. A classic that needs no introduction.
A few words about the brand The ONE
The ONE is Oriflame's makeup line, built on the principle of "high quality at an affordable price". It covers face, eye, lip and nail makeup developed together with professional makeup artists. Wonder Lash is one of The ONE's biggest bestsellers and a perfect example of the brand's philosophy.
Why millions love it
Wonder Lash is that rare case where a single product covers all the basics at once — volume, length and curl. There's no need to layer several mascaras; one is enough. Add an affordable price, a reliably predictable result and years of proven reputation, and it's clear why this mascara stays in makeup bags around the world.
Where to buy The ONE 5-in-1 Wonder Lash in South Africa
You can buy the legendary mascara at a discount in the official Oriflame store. Go to the product page, add it to your cart and check out just like in any online shop. Extra discounts and gifts appear once you place the order. Find more new arrivals and offers in the current Oriflame catalogue.
Frequently asked questions about The ONE 5-in-1 Wonder Lash
How old is The ONE 5-in-1 Wonder Lash mascara?
Wonder Lash launched in the late 2000s and has been an Oriflame bestseller for over fifteen years.
What does "5-in-1" in the name mean?
Five benefits at once: volume, length, curl, lash separation and care. Thanks to the Wonder Brush, the mascara replaces several products in one.
Has the quality changed over the years?
No. The packaging and design were updated and new versions appeared (XXL, Ultra, Waterproof), but the 5-in-1 formula and Wonder Brush stay the same.
What is the volume and product type?
It's an 8 ml lash mascara in an intense black shade, with a long-wear formula that doesn't flake or smudge.
Where can I buy The ONE 5-in-1 Wonder Lash?
You can order it on the product page or in the official Oriflame store at a discount; extra discounts and gifts appear after you place the order.